Turning 32: Freedom, Gratitude and What Comes Next

Today, 24 October 2026, I turn 32.

A birthday gives me a reason to pause and look at the journey as a whole. There are the projects people see, the decisions that happen quietly and the ambitions that are still taking shape.

At 32, I feel grateful for the experiences I have had and motivated by everything I still want to build.

From Bujumbura to Rennes

I was born in Bujumbura, Burundi, and moved to France when I was three. I grew up in Rennes.

Those places will always be part of my story. They connect my beginnings with the life I have been building since.

As my work has taken me into different environments, remembering where I started has remained important to me. It gives perspective to the opportunities in front of me and to the ambitions I carry.

One of my hopes is that, over time, my journey can encourage someone from a similar background to take their own ideas seriously.

The curiosity that started early

At twelve, I was selling drinks and sweets at school. At nineteen, I left school and pursued business, including sneaker resale. At twenty-one, I moved to Monaco and brokered my first Ferrari transaction.

Looking back, those moments form a sequence. While living them, I was finding my way through the next opportunity and the next decision.

Each experience introduced me to something new: a product, a market, a relationship or a responsibility.

That curiosity is something I want to keep. There is always more to understand, including in the industries where I already work.

Giving ideas a shape

Entrepreneurship has given me a way to turn interests into projects.

LUND GROUP brought together my work across mobility, hospitality and experiences. I created Mon Avion in 2016, giving aviation its own identity within that journey.

In 2025, LUND GROUP opened a store at the Fairmont Monte-Carlo.

Seeing those projects together reminds me how different the work behind an idea can be. Each has its own audience, identity and practical demands.

It also makes me think carefully about what comes next. Every new project asks for time and attention. I want to give the things I build the consideration they deserve.

Freedom remains the motivation

Freedom has been a constant motivation for me.

The freedom to create something. To choose a direction. To work across places and industries. To have a say in how I spend my time.

At 32, I am still working towards that freedom.

Building a business creates commitments as well as possibilities. The choices I make affect other people, and the way I handle those commitments matters.

My ambition is to develop businesses that give me room to create while providing a clear purpose for the people involved.

Being more deliberate with time

Respect for time is non-negotiable for me.

On a birthday, that value feels especially personal. Another year has passed, and I have to decide where I want the next one to go.

I want to be more deliberate about the projects I pursue, the conversations I make space for and the commitments I take on.

I also want to leave room to enjoy the experiences along the way. Travel, a meal, a conversation or an evening with people I care about can deserve my full attention too.

Gratitude at 32

Today is also an opportunity to say thank you.

To my family, friends, collaborators and the people who have taken an interest in my journey: I appreciate your place in it.

A conversation, an introduction, honest feedback or encouragement can matter more than someone realises at the time.

I want to carry that awareness into the way I work with others. As much as I value independence, I recognise the importance of the people around a project.

What I want to build next

My ambition remains to build internationally, develop businesses with lasting value and create a journey that can inspire the next generation of entrepreneurs.

For the coming year, I want to bring more focus to that ambition: make thoughtful decisions, strengthen the foundations of my work and keep learning.

Motivation. Dream. Moment.

Those words still reflect something important to me: having the energy to move forward, a direction worth pursuing and the awareness to appreciate life as it happens.

I am grateful to be here at 32, with more to learn and more to build.

Thank you to everyone who has been part of the journey so far.

Lucien 24 October 2026