Why I Created Mon Avion in 2016

I created Mon Avion in 2016, during the early development of my work in luxury mobility.

Private aviation brought together several things that interested me: international travel, business relationships and the practical work involved in connecting a request with an appropriate solution.

Creating Mon Avion gave that part of my entrepreneurial journey a name and a distinct focus.

Giving aviation its own identity

As my interests developed across different sectors, aviation deserved an identity that people could immediately understand.

A person looking for a private flight has a specific requirement. They need to discuss a journey, explain their priorities and understand what can be proposed.

A dedicated aviation brand provides a starting point for that conversation. It makes the subject clear before the details begin.

Mon Avion means “my plane” in French. The name puts the traveller close to the experience. The service behind it, however, depends on understanding the request and working with the relevant aviation professionals.

That distinction matters to how I think about the brand. The name introduces the idea; the work gives it substance.

The journey comes before the aircraft

An aircraft is often the most visible part of private aviation. Understanding the journey is where a useful conversation begins.

Where does someone need to go? When do they need to arrive? How many people are travelling? What luggage are they bringing? How flexible are their plans?

These questions help establish the brief. A short business trip, a family journey and travel connected to an event can involve different priorities.

My interest is in understanding those priorities before discussing an option. That approach gives the conversation a practical purpose and helps the people involved assess what is suitable.

It also reinforces an important responsibility: being clear about what has been requested, what has been proposed and what remains to be confirmed.

A business built through coordination

Private aviation involves several participants with distinct responsibilities.

Within a brokerage and coordination role, the work includes communicating a requirement, liaising with operators and relevant partners, and helping a client understand a proposal.

The flight itself is operated by the appointed aircraft operator.

For me, developing an aviation brand means paying attention to the connections between those participants. Information needs to move accurately, questions need to reach the right people and changes need to be communicated.

The quality of that coordination matters throughout an enquiry. A clear initial brief is useful, and so is keeping it accurate as plans develop.

Aviation within a wider business

Mon Avion sits within my wider work through LUND GROUP.

Aviation connects naturally with other areas of travel and hospitality. A flight may form part of a longer stay, a yacht itinerary, a business visit or attendance at an event.

Each part has its own arrangements and responsibilities. Considering the wider journey helps identify where they need to connect.

An arrival time can affect a transfer. A change of destination can affect the next stage of a trip. An event schedule can shape the travel brief from the beginning.

This is one reason aviation has remained relevant to the broader business I am developing. It is a distinct activity with its own requirements, and it often connects with other parts of a client’s plans.

What creating Mon Avion taught me about brands

Looking back at Mon Avion also gives me a way to reflect on brand building.

A name can make an activity easier to recognise. Developing the business behind that name requires continued attention to the offer, the relationships involved and the way enquiries are handled.

As a founder, I have to consider both. What does the brand communicate? What work is required to support that message?

Those questions extend beyond aviation. They remain useful as I develop ventures with different identities and audiences.

Mon Avion represents an early step in learning how to give a particular activity its own direction within a wider entrepreneurial project.

Looking back at 2016

Freedom has always been an important motivation in my entrepreneurial journey. Aviation connects with that interest through movement, international business and the ability to bring different places into a single itinerary.

It also involves detailed practical work. Every request has circumstances that need to be understood.

When I look back at creating Mon Avion in 2016, I see a step towards bringing those interests together: building a recognisable brand around a specific field, developing relationships and learning through the work itself.

That remains part of how I approach entrepreneurship today.