Founded by Lucien Ndabagera. Built around mobility, hospitality and experience.
LUND GROUP is the luxury services business founded by Lucien Ndabagera in 2014.
Its activities bring together private aviation, yachting, automotive, Formula 1 hospitality, villas and concierge services for an international clientele.
As Founder & CEO, Lucien leads the business’s development and builds the relationships that connect clients with operators, suppliers and commercial partners.
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Lucien laid the foundations for LUND GROUP in 2014, developing a business that would grow alongside his experience in luxury mobility and hospitality.
His work in Monaco brought him into contact with clients, entrepreneurs and specialists across automotive, private aviation and yachting.
Over time, those relationships helped shape a broader business: one able to coordinate different services around a client’s journey, occasion or project.
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As Founder & CEO, Lucien’s work centres on strategy, commercial development, partnerships and client relationships.
He identifies opportunities across the business’s activities, develops relationships with specialist suppliers and coordinates requests with the people responsible for delivering them.
His approach reflects the values that guide his wider entrepreneurial journey: independence, practical execution and respect for time.
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LUND GROUP arranges private jet and helicopter charter around a client’s destination, schedule, passenger requirements and preferences.
Requests are coordinated with aviation operators and partners. Mon Avion, created in 2016, forms part of Lucien’s entrepreneurial work in this sector.
The yachting activities cover charter and brokerage, supporting clients looking to charter, acquire or sell a yacht.
Each request starts with the intended use, destination, timing and vessel requirements, followed by coordination with the relevant brokers, owners and operators.
LUND GROUP coordinates Formula 1 hospitality requests for private clients and corporate groups.
Options can include Paddock Club, trackside terraces, private hospitality and yacht experiences, according to the Grand Prix and available arrangements.
Supercar rental requests are arranged around the destination, dates and preferred vehicle, working with vehicle suppliers.
Automotive remains closely connected to Lucien’s early experience in luxury and his interest in exceptional machines.
Villa stays and concierge services extend the business’s work into the wider experience of a trip.
Requests can involve accommodation, transfers, dining, event access and coordination with local specialists.
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The opening of the Fairmont Hotel Monte-Carlo Store in 2025 marked a further step in Lucien’s entrepreneurial work.
The store brought his interests in automotive, mobility and luxury into a physical retail environment.
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A client request often involves several businesses, locations and schedules.
LUND GROUP’s role is to understand the brief, connect the relevant specialists and coordinate the details across those relationships.
For Lucien, business development also means recognising where different activities can work together—from a flight and yacht itinerary to hospitality around a major event.
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LUND GROUP works with operators, brokers, vehicle suppliers, hospitality providers and other commercial partners.
Relevant opportunities include service agreements, brokerage relationships, distribution arrangements and collaborations around client experiences.
For proposals involving Lucien directly, use the contact section on this website.
Explore the business’s services or get in touch with Lucien about a partnership or commercial opportunity.