Monaco
Lucien Ndabagera in Monaco
Entrepreneurship, relationships and projects on the French Riviera.
Monaco has played an important role in Lucien Ndabagera’s entrepreneurial journey.
After moving to the Principality at twenty-one, he developed relationships across automotive, private aviation, yachting and hospitality. Those connections continue to shape his work through LUND GROUP and new ventures.
01
A new chapter at twenty-one
Born in Burundi and raised in Rennes, France, Lucien arrived in Monaco at twenty-one with an interest in entrepreneurship and the luxury industries.
During that period, he brokered his first Ferrari transaction and began building relationships with clients, entrepreneurs and specialists across different sectors.
Monaco became an important setting for the development of his career: a place where automotive, aviation, yachting and hospitality intersect through people, projects and events.
02
Developing LUND GROUP
Lucien founded LUND GROUP in 2014 and developed its activities alongside his growing experience and network.
As Founder & CEO, his work brings together private aviation, yacht charter and brokerage, automotive, Formula 1 hospitality, villas and concierge services.
His connection to Monaco forms part of that international business. The Principality and surrounding Riviera bring together many of the industries in which he works, creating opportunities to connect services, suppliers and client requests.
03
The Fairmont Hotel Monte-Carlo Store
In 2025, Lucien opened a store at Fairmont Monte-Carlo.
The concept store brings together mobility, design, art and exceptional machines in a physical retail environment, where visitors can discover products, meet people and experience the brand in person.
- Location
- Fairmont Monte-Carlo
- Address
- 12 Avenue des Spélugues, 98000 Monaco
- Opened
- 2025
- Lucien’s role
- Partner
04
Monaco and the wider Riviera
Lucien’s work also extends into the surrounding French Riviera, where events and hospitality projects often connect with Monaco’s calendar.
During the 2026 Monaco Grand Prix weekend, he personally coordinated LUND GROUP’s presentation of a Benetton B195 Formula One car at HEAVENSAKE’s tenth-anniversary celebration in Cap Martin.
The project brought together automotive heritage, brand hospitality and event coordination—several of the interests that run through his business portfolio.
05
Building through relationships
Across these projects, Monaco’s importance to Lucien comes from the relationships developed through working there.
His approach centres on understanding a brief, bringing together the relevant people and coordinating the practical details.
Whether the project involves mobility, retail, hospitality or a new brand, respect for time and clear communication remain central to how he works.
06
Collaborations in Monaco
Lucien welcomes relevant enquiries from brands, operators, venues and commercial partners with projects connected to Monaco and the French Riviera.
Opportunities can include business development, brand experiences, hospitality, retail and selected events.
For enquiries relating to a particular venture, include the business concerned, your proposed project and its timing.
Discuss a project in Monaco.
For business opportunities, partnerships and selected collaborations, get in touch with Lucien.
Contact Lucien →